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飛比+1名師成群,擦亮團購成功方程式

「飛比+1」團購訂單SaaS服務團隊,日前於台中與高雄舉辦了「+1 團購主成功方程式」巡迴講座,名師齊聚一堂,與中南部的社群團購主分享了經營竅門、AI 行銷工具、以及實用的稅務,滿滿的知識與實務,內外兼修,讓參與的團主們趁興而來,滿載而歸。

開場致詞的第一網站公司旗下社群電商事業總經理郭晉豪,為團主貴賓說明了第一網站公司的沿革、國際化的產品與技術團隊、以及「飛比+1」服務創立的緣起。
緊接著上場的是飛比+1 團購經營顧問林岑龍,憑藉多年的團購主輔導經驗,他以「提升整單與訂單管理效率、緊緊圈住團員、降低經營成本」為經,「精準選品、行銷文案、合規經營」為緯,揭櫫講座主題「社群團購經營成功方程式」的實質內涵。

在天母地區擁有4,000位團員,被評為「選物達人」、「我最愛的天母神團」、「售後服務真的很頂」、「她讓天母的媽媽們廚藝都變高了」的LuLu’s好事Go團主露露,特別從台北南下跟同業們分享她如何從半退休的追劇生活中,踏入團購這條路,經營七年的銷售流程變化與進化、選品的考量、照看團員的心法、運用整單與訂單管理系統帶來的實際省時省力效益。

飛比+1 專業講師林彥均,則現場示範飛比+1新推出的五項 AI 工具,可以如何協助團購主:以「圖生文產生器、社群貼文產生器、貼文內容優化」來簡易快速地產出高品質行銷文案;以「留言整單幫手」來自動確認不明確的留言,辨識出正確的商品訂購數;以「智慧推薦商品定價」來做定價參考。

最後壓軸的是新創業師經驗豐富的柯忠佑執業會計師,他依團購事業所處階段、營業額規模大小,說明究竟應該採商業還是公司登記、不同登記型態下的營業稅與營利事業所得稅/個人綜合所得稅的適用與申報、免用統一發票的申請條件與審核標準,Step-by-Step用情境來帶領團主進行稅務盤點。

在講座議程結束後,團主們把握機會,繼續向講師們提問,意猶未竟地交流。郭晉豪為這回合的巡迴講座活動做總結:「這是『飛比+1』團隊第一次跟中南部的團主們進行實體交流,雖然我們的線上客服早有口碑,但面對面雙向溝通,透過現場鋪陳的情緒價值,團主會更願意深入說明他們的狀況與需求。這些寶貴的資訊與回饋,將作為團隊持續努力,讓產品與服務做得更好的重要參考。未來我們也會繼續規劃更多與團主交流的活動,聆聽團主們的心聲,敬請期待。」

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Sustainable Shopping Meets Smart Savings on Feebee AU Helping Online Shoppers Navigate Inflation and Climate Emergency


FIRSTWEB LIMITED, an e-commerce marketing solutions provider, announced on World Earth Day the first phase of the “Feebee Online Shopping Service Ecosystem” in Australia, which incorporates the product search engine “Feebee AU.” The initiative is designed to help online shoppers in Australia conveniently access product information and prices. To further enhance users’ shopping experience with sustainable options, Feebee AU will also launch the “Green Product Collections” section in Q3 2024.

“Since its launch in Australia, Feebee AU has partnered with over 500 e-commerce platforms such as eBay and Amazon, as well as leading luxury digital marketplaces such as Farfetch, Vestiaire Collective, Mytheresa, NET-A-PORTER, and ASOS, facilitating searches on over 50 million products,” said David Lu, Chairperson of FIRSTWEB LIMITED.

“In response to trending user behaviour, new features such as browser extensions and sustainable shopping sections will be introduced this year to help online shoppers find more affordable options amid inflation and climate emergency,” added Lu.

Statista’s research into sustainable consumption found that more than half of Australian consumers prioritise “making sustainable fashion choices,” while also sharing concerns about the credibility of green claims made by companies on products and their packaging.

To facilitate an efficient shopping experience for certified sustainable products across the fashion, beauty, and home & kitchen retail sectors, Feebee AU will launch a dedicated sustainable shopping section in Q3 2024 to further expand the range of product diversity while incorporating sustainability indicators.

For more information, please visit: https://feebee.com.au/